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Marketing Resources
From ROAS and CTR to quantitative analysis and brand awareness, we offer a free archive of articles explaining the most important marketing performance metrics. Search our library of marketing metrics articles below.
What Does CPC (Cost-Per-Click) Mean and How Do Marketers Use It?
We said above that CPC stands for cost per click. But what exactly do we mean by a “click”? To get a better understanding of how clicks work, it is useful to consider the difference between a “click” and an “impression”.