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Marketing Resources
From ROAS and CTR to quantitative analysis and brand awareness, we offer a free archive of articles explaining the most important marketing performance metrics. Search our library of marketing metrics articles below.
What Does CPC (Cost-Per-Click) Mean and How Do Marketers Use It?
We said above that CPC stands for cost per click. But what exactly do we mean by a “click”? To get a better understanding of how clicks work, it is useful to consider the difference between a “click” and an “impression”.
What Does SEO Stand for and How Do Marketers Improve SEO Performance?
Marketers who practice SEO combine the understanding of search engine algorithms with the preferences of users to create websites that rank higher than other websites for a specific group of keywords. Websites with a strong SEO strategy attract more organic visits because search engines rank these sites at the top of their search engine results page (SERP). In other words, SEO is a practice of making search engines think your site is the best option to fulfill a user’s search query.
A website with effective SEO can generate a consistently large volume of organic traffic over time for very little variable costs. This can be an attractive option to pair with paid search programs, which are substantially more expensive.
What Is CTR (Click Through Rate) and How Do I Use It?
To understand how marketers use CTR, it’s important to understand how it’s calculated. CTR is calculated by dividing the total number of clicks for a desired action by the total number of impressions that give users the opportunity to take that desired action.