Learn how to measure your marketing.
Welcome to Free Marketing Metrics.
Marketing Resources
From ROAS and CTR to quantitative analysis and brand awareness, we offer a free archive of articles explaining the most important marketing performance metrics. Search our library of marketing metrics articles below.
CPL (Cost-Per-Lead): The Definitive Guide to Cost-Per-Lead Marketing
CPL stands for cost per lead. Cost per lead is defined as the average amount a marketer spends to attain one lead. But what is a “lead”? A lead are broadly defined as a formal or informal expression of interest in a product or service by a customer.