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Marketing Resources
From ROAS and CTR to quantitative analysis and brand awareness, we offer a free archive of articles explaining the most important marketing performance metrics. Search our library of marketing metrics articles below.
CPL (Cost-Per-Lead): The Definitive Guide to Cost-Per-Lead Marketing
CPL stands for cost per lead. Cost per lead is defined as the average amount a marketer spends to attain one lead. But what is a “lead”? A lead are broadly defined as a formal or informal expression of interest in a product or service by a customer.
Your Guide to CPM Marketing
CPM stands for cost per thousand impressions. Many unfamiliar with digital marketing terminology find the CPM marketing abbreviation confusing. The confusion is the result of the “M” which stands for “mille”, a Latin term for thousands.
What Is Acquisition Cost? Understanding How to Use Cost-per-Acquisition to Optimize Marketing Campaigns
The cost-per-acquisition formula tells you how much marketing investment, on average, it takes to attain a new customer. You can use this CPA calculation to determine which channel or marketing tactic acquires customers for the least amount of investment. The CPA formula is calculated by dividing the total amount of marketing and sales investment made to acquire customers by the total number of new customers acquired from that investment.
What Is ROAS: Everything You Need to Know About Return on Ad Spend
ROAS stands for “return on ad spend”. ROAS is a key performance indicator that is used to assess the effectiveness of advertising campaigns. Return on ad spend allows marketers to assess their advertising investments by measuring the revenue earned for each dollar it spends on a particular campaign.