What Does SEO Stand for and How Do Marketers Improve SEO Performance?

Marketers who practice SEO combine the understanding of search engine algorithms with the preferences of users to create websites that rank higher than other websites for a specific group of keywords. Websites with a strong SEO strategy attract more organic visits because search engines rank these sites at the top of their search engine results page (SERP). In other words, SEO is a practice of making search engines think your site is the best option to fulfill a user’s search query.

A website with effective SEO can generate a consistently large volume of organic traffic over time for very little variable costs. This can be an attractive option to pair with paid search programs, which are substantially more expensive.