Learn how to measure your marketing.
Welcome to Free Marketing Metrics.
Marketing Resources
From ROAS and CTR to quantitative analysis and brand awareness, we offer a free archive of articles explaining the most important marketing performance metrics. Search our library of marketing metrics articles below.
What Is CTR (Click Through Rate) and How Do I Use It?
To understand how marketers use CTR, it’s important to understand how it’s calculated. CTR is calculated by dividing the total number of clicks for a desired action by the total number of impressions that give users the opportunity to take that desired action.