Learn how to measure your marketing.
Welcome to Free Marketing Metrics.
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Marketing Resources
From ROAS and CTR to quantitative analysis and brand awareness, we offer a free archive of articles explaining the most important marketing performance metrics. Search our library of marketing metrics articles below.
![The Marketing Funnel Explained](https://images.squarespace-cdn.com/content/v1/5e84b95d0384195fbbb16514/1586726576217-KH0GFDQFXLU4BOYKGYVG/Marketing-funnel-image.jpg)
The Marketing Funnel Explained
A marketing funnel describes the specific stages of customers’ journey with a brand. Many marketers refer to a marketing funnel as a purchase funnel because of its focus on driving customer purchases. However, as we’ll see, the marketing funnel doesn’t end with a customer purchase.
A marketing funnel is a way to organize a customer’s brand journey into a series of stages. Marketing funnels are the path through which brand marketers must take prospects in order to create high-value customers.