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Marketing Resources
From ROAS and CTR to quantitative analysis and brand awareness, we offer a free archive of articles explaining the most important marketing performance metrics. Search our library of marketing metrics articles below.
A Complete Guide to Email Marketing Metrics
Email marketing is the process of sending emails to a group of recipients with the goal of driving a specific action. Most frequently, the email channel is used to generate sales. However, emails are also used to build and strengthen customer relationships, or push customers through the marketing funnel.