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Marketing Resources
From ROAS and CTR to quantitative analysis and brand awareness, we offer a free archive of articles explaining the most important marketing performance metrics. Search our library of marketing metrics articles below.
What Is Brand Awareness and How Do Marketers Use It?
Brand awareness is a marketing metric which quantifies the familiarity consumer have with a brand. While there are several different awareness metrics, they all indicate the percentage of a consumer population that has some level of knowledge about a brand.
The Marketing Funnel Explained
A marketing funnel describes the specific stages of customers’ journey with a brand. Many marketers refer to a marketing funnel as a purchase funnel because of its focus on driving customer purchases. However, as we’ll see, the marketing funnel doesn’t end with a customer purchase.
A marketing funnel is a way to organize a customer’s brand journey into a series of stages. Marketing funnels are the path through which brand marketers must take prospects in order to create high-value customers.