The Marketing Funnel Explained

A marketing funnel describes the specific stages of customers’ journey with a brand. Many marketers refer to a marketing funnel as a purchase funnel because of its focus on driving customer purchases. However, as we’ll see, the marketing funnel doesn’t end with a customer purchase.

A marketing funnel is a way to organize a customer’s brand journey into a series of stages. Marketing funnels are the path through which brand marketers must take prospects in order to create high-value customers.