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Marketing Resources
From ROAS and CTR to quantitative analysis and brand awareness, we offer a free archive of articles explaining the most important marketing performance metrics. Search our library of marketing metrics articles below.
What Is Brand Awareness and How Do Marketers Use It?
Brand awareness is a marketing metric which quantifies the familiarity consumer have with a brand. While there are several different awareness metrics, they all indicate the percentage of a consumer population that has some level of knowledge about a brand.